Apple Inc. has figured out a way to bring back the iPhone 8 and iPhone 8 Plus after it has been overshadowed for months by the iPhone X. The company announced the new versions of the iPhone 8 and iPhone 8 Plus in red.
The new color scheme is part of the “PRODUCT(RED)” initiative, this program gives a percentage of the sales to the Global Fund to fight HIV/AIDS. Apple didn’t announce a red version of the iPhone X, this means it remains available in either grey or white.
This makes the second year in a row that Apple has released a red version of its latest iPhone. In March, the red iPhone 7 and iPhone 7 Plus was launched and after about six months, those models were discontinued when the initial iPhone 8 line launched.
The red iPhone 8 models cost the same as the gold, grey, and silver versions, at $699 for the smaller model and $799 for the Plus. The new color goes on pre-order Tuesday and is available in stores from April 13, Apple said.
The back of the phone is red, and the front is black. Last year’s model had a white front.